Dear Citizens of Planet PR,
I thought that I understood you rather well, but now I realize that I may have completely misunderstood you. I first encountered PR men and women more than 30 years ago, and I promise you that, unlike many of my colleagues, I have a basically positive impression of your profession. Right from the beginning I befriended PR people and I still have friends in PR, in fact, I met up with some of them just yesterday afternoon. I promise you that I’m not just talking about Facebook “friends” either! This means that over decades I was given an insiders’ view of PR and how it work, and I found all of this really fascinating. And that’s why I’m at a loss for words.
You see, the title of my first e-book for Kindle is ROCK STARS OF AMERICA #1 – Point of Entry featuring Very Bad PR and among other things this is arguably the ultimate how-not-to guide to PR. However, so far I got almost zero response to its publication from PR people, even my friends who are PR people. So, today I’m writing all citizens of Planet PR to ask if I have misunderstood you, or if I have accidentally insulted to all in some way that I can’t begin to understand.
Let me stress once again that I am anything but anti-PR. Unlike many of my colleagues I never felt that I was a victim of PR. I understand that the name of your profession says that it is the public, at least certain specific segments of the public, that you are after. I am merely a means to reach certain groups – and with 500,000 plus hits per month so is this blog! – and I am therefore not the target of your work in the direct sense. What you want is to reach me in a way that will make me reach your target audience. And, of course, I am often dependent upon you for introductions, contacts, samples, or information without which often my work won’t funtion. There is a mutual dependence I have no fundamental problem with.
So please enlighten me as to my failings, or those of my new work, if you can. If you feel positively about my new work, then of course I’d be pleased to hear that too, but finding out if I went wrong this e-book and where I went wrong is more important. You see it is the first in a long series and I am already well advanced writing #2. Should you not yet have read my ultimate how-not-to guide to PR, but want to then just click on this link:
